Hello
Product designer · Dubai
A product designer who
designs systems,
not just
screens.
Seven years turning complex, multi-role problems into products people adopt, onboarding flows, planning tools, workflow engines, design systems, with the teams that build and run them.
Selected work
Where the hard part was never the pixels.
Beyond work
Things I build when nobody asked.
About
How I got here.
I got to design through the back door of a finance degree.
I was deep in accounting and credit-risk analysis when it clicked that I’d been trained to analyse systems, ledgers, statements, risk models and not build things people would actually use. The logic made sense. The motivation didn’t.
What pulled me across was simple: I liked making things that worked for someone, in practice, not in theory. I started picking up design as a side door out.
A finance brain is useful for design in ways I didn’t expect. I think in systems before I think in screens, and I gravitate to the unglamorous middle layers and journeys, client apps, admin panels, CRMs, where one wrong assumption breaks the whole flow.
Off the clock, I’m usually somewhere with a camera. I travel, shoot, follow sport, and lose more time than I’ll admit to cars. A few of my own frames are below.
Through my lens
The same eye, off the clock.
Experience
Where I’ve done it.
Testimonials
